The rumour mill has started in the fashion world and has used two names: Gucci and Balenciaga. Whilst the reports are still just coming in, the news is exciting, to say the least. According to sources, the collaboration is set to take place later this year to celebrate Gucci’s 100th anniversary. Although the news is yet to be confirmed by Kering, the parent of both fashion houses, it’s safe to say that the fashion industry is already patiently waiting.
Set to be dubbed “Aria”, the collection will undoubtedly be one of the biggest moments in fashion this year. Reports claim that both Balenciaga’s Demna Gvasalia and Gucci’s Alessandro Michele have already met in order to discuss the collaboration which could be unveiled as early as April 15th. Further rumours also claim that this falls in line with the new brand strategy being taken by Gucci in which it shows outside of fashion week via online platforms.
Right now there’s not much more information on this potential collab. However, it does mark a seismic change in the high fashion world. Given the unexpected success of the Gucci x The North Face collection, it looks as though the boundaries of fashion after changing once more. For now, let’s just wait and see what’s to come from Gucci x Balenciaga.
