It’s been a busy few years for STAUD. Since its inception in 2015 by Sarah Staudinger and George Augusto, the label has become one of the most exciting brands in the USA. STAUD prides itself on its chic ready to wear line and standalone pieces, something that resonates when looking at the label. Now, it looks like STAUD is branching out with bigger brands. It recently announced an activewear collection with New Balance.
Though there is an entire activewear collection, the real star of the show is the STAUD x New Balance 997. Multi-coloured panels make up this eye-catching 997. The summer-ready sneaker features bold shades of yellow, orange, blue pink and more. Sitting atop a crisp white ENCAP midsole unit with a grey outsole, the STAUD x New Balance 997 works really well. If you’re looking for a bold statement shoe, look no further.
Releasing alongside this bright 997 is an activewear collection. Designed to merge functionality with chic design, STAUD and New Balance have curated an excellent product line up. Lightweight jackets, crop tops, bodysuit, biker shorts, run shorts, legging and bags are all decorated in summer colours.
The STAUD x New Balance collection will release soon, with the 997 available for pre-order already. Check out the images below and let us know if you’ll cop.
Image Source: STAUD/New Balance
