Gorgeous, gorgeous girls wear New Balance 550’s! The classic low top sneaker is the go-to choice for all your favourite ladies: from the style influencers of Instagram to your viral foodie Tik Toker Emily Mariko (salmon rice anyone?) The classic tennis shoe is part of the everyday clothing repertoire of celebrities and fashion editors alike. Everyone from New York to London is rocking a pair days! And naturally, we need to delve a little deeper into the background of this versatile sneaker and find out just what about this little number has made it everyone’s shoe of choice!
I mean the answer’s easy. It’s a white sneaker. The appeal of the white sneaker is evergreen. They’ll last you from AW22 to AW23, it’s a firm wardrobe essential for anyone and everyone. Spanning age, taste and gender, they are universally loved by all. And the New Balance 550 is no different! It perfectly encompasses everything we love about a white sneaker, endless versatility and maximum comfort with some added structural interest. It’s easy to see why it’s become a staple. The little pop of colour dotted across the upper really seals the deal for us, brightening up any minimal outfit or perfectly complimenting something a little more maximalist.
Well, we’ve gone through the reasons why everyone loves the New Balance 550, and if we haven’t convinced you yet, maybe some outfit inspiration will. One of the main draws of this shoe is that it honestly goes with everything you already own! No need to pull together carefully curated outfits with complementary colour palettes. Just throw-on-and-go baby! Whether you are office-bound or going out for dinner. The New Balance 550 is always a winner!! (see what I did there?)